In SharePoint 2013 another function we must like is the
Helpful URL's. This is primary function with regards to SEO as well. If your
website has the customized routing needs to be applied then one way is to apply
from the website configurations –> Navigation and add/edit/remove the hyperlinks
whatever you want to appear on the website. Another way with SharePoint 2013 is
to control the routing via Phrase Shop. You can make an expression set and
conditions [Links] in it to demonstrate these conditions as hyperlinks on
SharePoint website. For example, if you want to map your /pages/default.aspx
with /home then it is possible with this new function.